{"id":22970,"title":"Sustainability is Key for Outermost Apparel","description":"Outermost Apparel was founded to benefit our planet, to give something back to the Wild that we care about and where we love to explore. So our clothing and products had to be sustainable, organic and recyclable, breaking the system of fast fashion which is a big contributor to global pollution","content":"

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We started Outermost Apparel to benefit our planet, to give something back to the Wild that we care about and where we love to spend time surrounded by nature while hiking, camping, surfing, running, swimming, climbing, paddleboarding\u2026you get the picture. So our products had to be right. They had to have absolute minimal negative impact on the environment that we are trying to support. If this means trying to change the fast fashion system, which is one of the biggest global polluters, then so be it.<\/p>

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Carbon Neutrality<\/strong><\/h3>

After two years, Outermost is already carbon neutral. That\u2019s thanks to our manufacturers, the guys who specifically designed a way to recycle the clothing they make for us, because they have passed the Carbon Trust\u2019s Carbon Neutral Certification<\/em> to make it official.<\/p>

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Outermost products are made in factories powered by the wind and the sun, both here in the UK and in India. Renewable sources of energy minimise pollution, unlike finite fossil fuels such as coal which release greenhouse gases when used, contributing to global warming.<\/span><\/p>

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Packaging that isn\u2019t Rubbish<\/span><\/strong><\/h3>

All your products and packaging are made using natural materials. Whilst it can take hundreds of years for plastic bags to break down, paper biodegrades in weeks. No waste, no plastic pollution. And while plastic is made from oil and requires energy, emitting carbon, to be formed, paper mailers are almost the opposite: The carbon in the molecules that make up the material was captured from the atmosphere during photosynthesis, a physical carbon capture and storage story in your hands. And when they are finally finished, they will degrade into soils and natural systems.<\/span><\/p>

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Organic is a Must!<\/strong><\/h3>

To make farms more productive, the usual business approach is to pump fertilisers into the ground, pesticides into the air, and in some cases, artificially heat and light plants to increase yield. Economically it makes sense because neither the cost of throwing stuff away when it is worn out, nor the climate cost of energy is costed in. <\/span>But it's insane<\/span><\/em>, because the amount of energy, water and transport used, and the pollution that is created, is expensive for our environment and the people within it. This is not acceptable to us, because we do not want our products to cost the Earth. That's why we take a different approach.<\/span><\/p>

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Organic agriculture is a fundamentally different approach. It means letting plants grow naturally - using techniques the way nature intended them. Instead of pesticides, co-planting crops distract bugs. Instead of fertiliser, well, you have options. Like cow poo. And clean soil means that farmers can grow onions and food in the dry season instead of needing to irrigate water. So instead of creating carbon, these crops absorb it. Soft, kind to skin and a positive solution for our climate.<\/span><\/p>

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Reduce, Reuse & Recycle<\/strong><\/h3>

Organic production massively reduces the carbon cost of materials, and, better still, we can reutilise the material we have already got to reduce emissions further.<\/p>

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Our Remill<\/em> technology enables us to make new products from worn out materials instead of creating them from scratch every time. This is what we mean when we talk about circular design. The Outermost Recycled Range <\/u><\/a>is made with organic cotton that has been sent back and remade. This reduces the material required to make a new yarn by using the material we already have. And by only printing what people need when they need it, waste is designed out in our factories at every stage. Waste saved is carbon saved.<\/p>

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Tree Planting Weekends<\/strong><\/h3>

It\u2019s most important to protect ancient forests, as they have absorbed and stored carbon from our atmosphere for centuries. The next best thing is to plant. Deforestation needs to stop, and while we support projects that protect precious forests including Junglekeepers<\/u><\/a> in the Peruvian Amazon and World Land Trust<\/u><\/a> who have protection projects all around the globe, planting new trees where they are needed is super important. Every month we have a tree planting weekend whereby every Outermost order sponsors a tree planted where it\u2019s needed with Tree Nation<\/a>. Many of these have been in Madagascar, a special country that is home to unique species and a haven for biodiversity. The trees planted here are Mangroves, which are not only super carbon absorbers by growing rapidly, they also protect the coastline from erosion and provide habitat for many precious specious to grow ecosystems and prosper.<\/p>

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\u2026and a little Extra Wild Love<\/strong><\/h3>

Every month, when possible (as we are still small!) we donate from profit to an envorinmental project that is doing great work, somewhere in the world, to protect our nature. Since we began, this has included local projects with The Wildlife Trusts<\/u><\/a> buying important land to protect rare pollinators and other species from land development, to helping Project Seagrass<\/u><\/a> start small but grow fast in rewilding our seagrass meadows around the UK which absorb carbon at a faster rate than rainforests, to Junglekeepers<\/u><\/a> in Peru who are buying and protecting swathes of precious Amazon Rainforest to protect the flora and fauna from timber and mining industries.<\/p>

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We are nothing without a healthy planet. And we believe many small efforts can make a big impact. We hope to continue our little bit, and with growth perhaps increase our impact worldwide. And if you\u2019re reading this and have perhaps purchased a t-shirt or hoodie, we thank you deeply for joining us on this exciting trail.<\/p>

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